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Packaging Design: Successful Product Branding From Concept to Shelf
Download Ebook Packaging Design: Successful Product Branding From Concept to Shelf
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Review
"Insightful text and real-world visuals unite to provide examples of responsible packaging design..." ("DynamicGraphics", Feb/Mar 2007)
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From the Back Cover
How to create packaging designs for consumer brands that effectively communicate in the retail environment "Packaging Design: Successful Product Branding from Concept to Shelf" is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with real-world advice, step-by-step descriptions of the creative process, and all-important insights into the stakeholders, the design process, and the production process, this book illuminates the business of packaging design like no other.Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the packaging design process. In one convenient book, you'll find: Insightful images of the design process, design concepts, three-dimensional models, and prototypesA wealth of case studies showcasing how superior packaging designs were createdA framework for today's packaging design businessEnvironmental considerations, along with legal and regulatory issuesUseful appendices with advice on portfolio development and professional practice guidelines
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Product details
Paperback: 256 pages
Publisher: Wiley; 2 edition (January 14, 2013)
Language: English
ISBN-10: 9781118027066
ISBN-13: 978-1118027066
ASIN: 111802706X
Product Dimensions:
7.9 x 0.6 x 8.9 inches
Shipping Weight: 1.4 pounds (View shipping rates and policies)
Average Customer Review:
4.1 out of 5 stars
11 customer reviews
Amazon Best Sellers Rank:
#679,521 in Books (See Top 100 in Books)
Great Book! If cyou don't know anything about packaging design this book is a good place to start. It also covers the history of package design giving you good background information to start with.
I just wanted to catch up on some marketing knowledge for B to B. I think the writing is concise, interesting, and well illustrated. Buy it.
Bought this used because it said it was in good condition but it can with a bunch of pages ripped out which is super disappointing since I’m using this for school. You can’t even flip the pages without more of them falling out.
Purchased as a text book for my graphic design packaging class. Although not an exciting read it contains some valuable information and I expect it to be a great resource in the future.
I wrote a little blog about this book. It's awesome and I recommend it to any designer from Student to Senior Level. It is well written![...]
Fine
The informartion that this book provides is clear and friendly. Ideal to be used in class and keept in every designer bookshelf.
As someone in the marketing profession, this book on packaging design piqued my interest...I felt like it could give me some technical, historical, and even psychological insight into the aims and means of design and copy. And to a large extent, it succeeded admirably. Amply illustrated, it's a great crash course, especially rich in information about the evolution of packaging and the modern marketplace. The photos are well-chosen, and with full-color throughout, the examples really pop.The only downside is that the tone is relatively academic and dry, making it a bit hard to read cover-to-cover. I understand that it's not written with the layperson in mind, but still, a lighter tone would have made it more accessible to a wider range of readers--especially with information this intriguing.
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